13 September 2012

Legoland Malaysia set for opening

Legoland Malaysia is set for opening by 15 September 2012 officially. I believe it will bring in more cross border traveling revenue for both Singapore and Malaysia and boost further the service industry in Iskandar Malaysia zone. More local and international travelers could have a short stop at Iskandar Malaysia while spending their time in Singapore.

If you are not familiar with Legoland Malaysia, it is the 1st Legoland themepark set in Asia and it consists of seven themed areas of attractions for all ages. It’s an inspirational land where the children are the heroes. From LEGO® experiment centres to rollercoasters,the park is a day-long voyage of discovery for all the family. You can click here to find out detailed map of Legoland Malaysia Theme Park.

Below are the news from Asiaone.com

Source: http://news.asiaone.com/News/Latest%2BNews/Relax/Story/A1Story20120912-371120.html

SINGAPORE - He has already led the development of two Legoland parks and is now busy putting the finishing touches on the latest addition to the family - the Legoland Malaysia theme park in neighbouring Johor Baru.

John Ussher, general manager of Legoland Development at Merlin Entertainments Group, is counting down the days before the RM750 million (S$300 million) attraction officially opens its doors to the public on Saturday.

The early signs already suggest that Legoland Malaysia - one of the crown jewels of the Iskandar Malaysia special economic zone - will be a roaring success.

In the last few weeks, the park has been overwhelmed by thousands of people - including those who had purchased season passes - all eager to get a glimpse of the 31-hectare venue.

Legoland Malaysia will be the sixth such attraction of its kind in the world after those in Denmark (the birthplace of Lego), the UK, California and Florida in the US, and Germany.

Legoland took less than three years to construct. The amusement park is located 15 minutes from the Tuas Second Link and 30 minutes from the Woodlands crossing.

"Legoland Malaysia is an extremely unique theme park in this market," says Mr Ussher in a recent interview with BT, when asked about the growing potential of the theme park industry in South-east Asia.

"We are geared towards families with young children aged two to 12. Lego is a huge brand throughout the world and here at Legoland - which is the clubhouse of Lego - you can do everything you've ever imagined with a Lego brick," says the 50-year-old father-of-two.

Legoland boasts 40 different rides, about 15,000 Lego models built out of over 40 million Lego bricks, and a unique "Miniland" featuring replica models of various South-east Asian landmarks such as the Petronas Twin Towers, the Merlion and the Singapore Flyer.

Work is also underway to open an adjacent water park by the middle of next year, while a Legoland Hotel - another first for Asia - is also set to open by end-2013.

More than a million people - a third of which are from Johor and Singapore - are expected to visit Legoland Malaysia each year for the first four years of operations.

Mr Ussher does not regard the popular Universal Studios Singapore as a rival, but rather as a "complementary" partner in helping to drive tourism to South-east Asia and increasing the overall size of the market.

"We look at Singapore as a resident market. We've sold a lot of season passes in Singapore. The tourism that comes into Singapore would be part of our tourist market too, and that's very important to us," he says.

Legoland Malaysia general manager Siegfried Boerst says that it was important for people to have "a good experience at a first-class theme park" as it would entice them to return as well as visit other theme parks elsewhere.

"Instead of spending just two nights in Singapore, for instance, hopefully people will choose to spend three or four nights and go across the border to visit Legoland," says Mr Boerst.

With Legoland Malaysia ready to go, Mr Ussher's attention will soon turn to two more Asian Legolands - one in Nagoya and another in Chuncheon, South Korea, both of which are slated to open in 2015.

And when he is not busy shuttling to the various Legoland sites to check on their progress, Mr Ussher tries to visit different cities around the world to source for new ideas.

"When I go to a city, I go to whatever attractions they have there. If they don't have a theme park, I'll go check out the shopping or a museum or maybe they have an indoor park," he says. "And whenever we look at a specific city that has a theme park, we go there and try out the rides."

Sounds like you're having a lot of fun, says this reporter.

"I have the best job in the world," he replies.

1 comment:

  1. You haven't visited legoland malaysia? Find some time and do give it a try...
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